Approved graphic identifiers do not need to include the words Johns Hopkins. However, the following logo placement guidelines apply:

If Johns Hopkins, Hopkins, or JHU is prominently displayed in the graphic identifier, the logo does not have to appear on initial view. However, it must be included elsewhere, such as on the back cover of a printed piece or the footer of a website. (a)

If Johns Hopkins is not prominently displayed in the graphic identifier, the logo must appear on initial view. The logo can be placed anywhere on initial view, and clear-space guidelines apply. (b)