Johns Hopkins is among the most trusted brands in the world. Amplifying and protecting this brand is our shared responsibility.
Visual identity
Our brand is articulated through the consistent use of shared elements across our communications. From logos and colors to supporting patterns and graphics—find guidelines and advice for proper usage.
Visual Identity GuidelinesApplying the Brand
Whether you’re working on a print flyer for your student-facing event or a marketing campaign for a universitywide initiative, we have the resources and guidance to ensure an on-brand finished product.
How to Apply the BrandMessaging
Effective copywriting draws from our messaging framework to support a distinct goal and elicit a perception or response from your audience. When crafting copy, it’s essential to align your goals with our shared brand messaging guidelines.
Our Messaging StrategyResources
Access the tools and templates you need to create Johns Hopkins University-branded marketing materials and communications. Have a suggestion for an additional brand resource that would make your work easier? We’d love to hear it!
Explore Tools & Resources