Brand Showcase
This showcase is a collection of finished works representing the Johns Hopkins University brand across platforms, audiences, missions, campaigns, and more. Thanks to the marketing and communications brand ambassadors from across our divisions, centers, and departments for sharing their best work as inspiration. Together, our work is the visualization of One University. Submit your work to the Showcase!
Click on a project to learn more
Timeless Tartans
Timeless Tartans, a CLC-licensed vendor with JHU, crafted an exclusive Johns Hopkins tartan inspired by our founding year and location. These items are subtle and classic, without featuring logos—perfect for alumni or donors who want to show their Blue Jay pride in a refined way.
Hoptoberfest Event Branding
Event graphic for Student Affairs’ annual Hoptoberfest. Features new open-source typeface, Oswald.
Admitted Students Welcome Mailer
Created by Mission Agency and Undergraduate Admissions, this direct mail piece serves as a strategic touchpoint to engage newly admitted students before they arrive on campus. The enclosed gift (a portable speaker) was sourced to align with our brand colors and embroidered patches include University marks to nurture engagement and ultimately affinity for those symbols.
Spring 2025
An event graphic for Spring Fair 2025 to celebrate the season and building community between JHU and Baltimore
DART Mission T-Shirt
This unique merchandise graphic was created for shirts given out at the Johns Hopkins Applied Physics Lab (APL) campus in the lead up to the history-making NASA Double Asteroid Redirection Test (DART) mission, operated by APL.
Commemoration Day 2024
On February 22, 2024, Johns Hopkins University celebrated Commemoration Day with cupcakes and custom stickers featuring our brand patterns to mark the occasion.
Foodie Flock Shirt
Foodie Flock t-shirt giveaways from the Hopkins Dining team! Featuring a unique merchandise graphic and the Johns Hopkins University primary logo.
SAIS Pop-Up Banners
Johns Hopkins School of Advanced International Studies (SAIS) crafted messaging aligned to University messaging pillars for a bold typographic-forward solution on their pop-up banners to use at school events.
ONE Hopkins Giving Day
Johns Hopkins Office of Annual Giving developed an event graphic to leverage for their annual university-wide day of giving. This event graphic is included in digital and social media graphics. The annual campaign often includes a unique merchandise graphic to strategically encourage participation to receive the limited-edition design. Their strategy works! The limited-edition joggers created for the 2024 campaign helped secure over 5,000 donors in less than 24 hours.
Julia Gash
British artist Julia Gash is known for her whimsical illustrations of local landmarks and traditions. In collaboration with University Communications, she’s created a custom design for Johns Hopkins and Baltimore that brings together icons of campus life and city culture. These fun and affordable items make great departmental gifts or additions to event swag bags. Julia Gash is licensed to use Johns Hopkins University trademarks.
Website Redesign
The goal of this website redesign was to bring out the unique qualities of the Johns Hopkins School of Education (SOE) and its remarkable people, so visitors with shared missions can recognize paths and partners to help them reach their own goals. In the end, we replaced a 2,500-page antiquated website with a lean, crisp, and inviting 600-page site in just 13 months, that went live in September 2023.
Catstudio
Catstudio brings a high-quality product line that showcases the distinctiveness of Johns Hopkins. From iconic buildings to beloved traditions, their designs capture the essence of the Hopkins experience. Catstudio is a CLC-licensed vendor that worked with University Communications to create their artwork.
Well-Being Holiday Shirt
The Student Well-Being team designed long-sleeve shirts with a unique merchandise graphic that intentionally leveraged a familiar seasonal aesthetic and incorporated their signature unit icons.
Development & Alumni Relations Suite
The Johns Hopkins Office of Development and Alumni Relations selected images from our JHU Photo Library to help with placemaking in their new suite at Mt. Washington.
Laptop Camera Covers
Laptop camera covers are a small and affordable giveaway. But because they’re so small, the full Sheridan Libraries logo could not fit in the space. Instead, they opted to promote the library website by including library.jhu.edu as their original artwork!
Johns Hopkins Magazine
Johns Hopkins Magazine is an award-winning publication that comes out four times a year.
Hopkins Café Wall Mural
“Good Food, Great Community” is Hopkins Dining’s motto and guiding philosophy as a department. When considering environmental branding options, this mural was designed to evoke a sense of community and Hopkins pride at Hopkins Café, the largest dining location on campus.
Commencement Hand Fans
Hand fans with custom messaging were provided by the Alumni Association at Commencement. These useful giveaways encouraged new graduates to stay in touch!
Backstage: New Student Orientation
Backstage is Peabody’s New Student Orientation program focused on facilitating a smooth and successful transition for all first-year undergraduate, transfer, and graduate students. This program has an event graphic, featured on these giveaway t-shirts.
Birds of a Feather Mugs
Mug giveaways from the JHFRE team featuring custom artwork to celebrate Blue Jay Tuesday.
Campus Light Pole Banners
New branded light pole banners in Blue Zones on the Homewood Campus. Blue Zones are external-facing areas and activations that are high-visibility and audience-agnostic. Unlike the interior of a specific suite or lab, placemaking in a Blue Zone must represent the totality of our brand.
Convocation Feather Pin Mailer
New branded light pole banners in Blue Zones on the Homewood Campus. Blue Zones are external-facing areas and activations that are high-visibility and audience-agnostic. Unlike the interior of a specific suite or lab, placemaking in a Blue Zone must represent the totality of our brand.
Civilizations Engineered T-Shirt
The Department of Civil and Systems Engineering embraced the phrase “Civilizations Engineered” as original artwork on their t-shirts, including their official unit lock-up on the front.
Lighting of the Quads 2025
Lighting of the Quads’ event graphic features hand lettering (type as art) combined with our open-source typeface, Work Sans.
The Hopkins Forum Co-Branding
The Hopkins Forum, from Johns Hopkins University and Open to Debate, will consist of eight live events in Washington, D.C., and Baltimore over the course of two years. The promotional materials for these events follow our external co-branding guidelines.
150th Anniversary Light Pole Banners
A series of light pole banners featuring campus, student, and spirit imagery from our photo library to celebrate JHU’s 150th anniversary.
Spirit Icon Wallpaper
Spirit icons from the Johns Hopkins icon set were used to create a patterned wallpaper for use in Shaffer Hall. This is a great example of environmental placemaking with an accent wall.