The Johns Hopkins University Visual Brand Guidelines were developed with one goal in mind: to create a shared visual brand identity that reflects the excellence of this great university.
A committee of marketing and communications professionals from across the university led the development of these guidelines. The resulting system presents Johns Hopkins as a world-class, integrated yet diverse university that builds on the strengths of its many parts to make the whole even stronger.
And a stronger Johns Hopkins benefits all of us.
Just like Johns Hopkins University, these brand guidelines continue to grow. The University Communications office manages these guidelines to evolve our guidance and examples accordingly. Reach out to us with questions.
Those are the words we heard most often when we spoke with faculty, staff, students, alumni, and trustees to develop our logo system in 2013 and were reiterated again when we spoke to constituents in 2022. That’s why the Johns Hopkins identity looks the way it does—with the book representing knowledge and discovery, the globe symbolizing our worldwide reach, and the crest of Lord Baltimore indicating our connection to our community.
