Messaging and stylistic choices can be made to tailor an aesthetic specific to a campaign. Campaign styles must align with our brand guidelines and should aim to create a unique look and feel that can scale across all necessary use cases.

Where our marks and graphics are designed for broad evergreen use, campaigns are audience-specific, typically timebound and call upon a unique look and feel within the Johns Hopkins brand for distinction. Universitywide campaigns are often geared toward raising awareness for a flagship program or commitment. It is imperative that campaign graphics and messages aid the unique campaign goal and not detract from our overarching brand.

Division-specific campaigns must be designed with consultive support from University Communications to ensure alignment across the university.


Current Time-Bound Campaigns

Ten for One Strategic Framework

Johns Hopkins’ Ten for One is the strategic framework setting out ten ambitious goals for our One University through the end of the decade.

A diagonal pattern was used to bring a distinct typographic effect to a standard brand font for the Ten for One graphic. This graphic was used in conjunction with diagonal patterns, custom number icons, and 45-degree-angled color fields. All materials to support the Ten for One campaign are produced by University Communications.

10-4-1 campaign report cover and one spread design
10-4-1 website and printed one-pager
10-4-1 social media post video slides

Ongoing Campaigns

Editable resources for ongoing campaigns can be found in our advanced template collection.

Hopkins Local

Hopkins Local is a firm commitment to leverage the economic power of Johns Hopkins University and Health System to expand participation of local and minority-owned businesses in construction opportunities; increase our hiring of city residents, with a focus on neighborhoods in need of job opportunities; and enhance economic growth, employment, and investment in Baltimore through our purchasing activities. 

Hopkins Local presentation slide
Speaker talking in front of a Hopkins Local sign
Hopkins Local poster highlighting the accomplishments of the campaign.

Blue Jay Tuesday

The Blue Jay Tuesday campaign was developed to build a greater community among Hopkins affiliates by encouraging them to wear blue and Hopkins gear. This fledgling effort is starting to take flight! Check out the nearly 300 #BlueJayTuesday posts on Instagram and utilize the resources below to amplify the effort in your department.

Blue Jay Tuesday pop-up banner
Promotional pin that reads "Birds of a Feather" with feather background
Blue Jay Tuesday social media post on Instagram

Hopkins Votes

Hopkins Votes provides resources and guidance to help JHU students and employees participate in the democratic process.

Hopkins Votes stickers
Hopkins Votes background and photo props
Hopkins Votes "Event Today" lawn sign

Previous Campaigns

Behavioral Health crisis support line large-scale window cling graphic

Behavioral Health Crisis Support Line Launch arrow link

This campaign was launched to raise awareness for new 24/7 resource that pairs behavioral health clinicians with specially trained public safety personnel to provide immediate in-person assistance to individuals experiencing a personal crisis.

Jay mascot on a Covid sign

JH Needs U arrow link

This campaign conveyed critical directives to support a healthy return to work and campus amid height of navigating required social distance guidelines.