Applying the Brand
Once you understand the ins and outs of the Johns Hopkins University visual identity, it’s time to bring the brand to life!
Whether you’re working on a print flyer for your student-facing event or a marketing campaign for a universitywide initiative, we have the resources and guidance to ensure an on-brand finished product.
Brand Showcase
Our showcase is a collection of finished works representing the Johns Hopkins University brand across platforms, audiences, missions, and more. Together, our work is the visualization of One University.
Print 
When designing projects for print, such as flyers, postcards, or reports, it’s important to leverage the Johns Hopkins University brand and consider any connections to a digital medium for consistency.
Web
Delivering lasting and impactful web experiences to all users, regardless of ability and technology, is critical to maximizing user engagement with our content.
Social Media
As the social landscape is constantly evolving, we aim to provide clarity and support for the responsible use of social media within the university context.
Events
Johns Hopkins University hosts myriad events throughout the year, welcoming internal and external audiences on campus, virtually, and across the globe. Whether it’s a formal affair or casual lecture, attendees should be able to easily identify the Johns Hopkins brand in the event materials, promotion, and space.
Environmental Branding
Environmental branding is the expression of the Johns Hopkins University brand in our physical spaces. By applying the brand to our spaces, we represent ourselves as One University for everyone who visits, works, and studies at Johns Hopkins.
Merchandise
Johns Hopkins branded promotional items and merchandise are popular among students, staff, faculty, and even community members! The best giveaways are chosen for their usefulness, sustainability, and meaningful connection to the Hopkins brand.
Campaigns
Specific messaging and visuals can be leveraged to support time bound marketing and communications campaigns. Successful messages and visuals support the campaign goals and must not detract from those or the overarching brand.
Clubs & Organizations
Campus organizations and club sports teams play an integral role in the Hopkins community and, as such, should have an established relationship with the Johns Hopkins University brand.