Campaigns
Messaging and stylistic choices can be made to tailor an aesthetic specific to a campaign. Campaign styles must align with our brand guidelines and should aim to create a unique look and feel that can scale across all necessary use cases.
Where our marks and graphics are designed for broad evergreen use, campaigns are audience-specific, typically timebound and call upon a unique look and feel within the Johns Hopkins brand for distinction. Universitywide campaigns are often geared toward raising awareness for a flagship program or commitment. It is imperative that campaign graphics and messages aid the unique campaign goal and not detract from our overarching brand.
Division-specific campaigns must be designed with consultive support from University Communications to ensure alignment across the university.
Current Time-Bound Campaigns
Ten for One Strategic Framework
Johns Hopkins’ Ten for One is the strategic framework setting out ten ambitious goals for our One University through the end of the decade.
A diagonal pattern was used to bring a distinct typographic effect to a standard brand font for the Ten for One graphic. This graphic was used in conjunction with diagonal patterns, custom number icons, and 45-degree-angled color fields. All materials to support the Ten for One campaign are produced by University Communications.
Ongoing Campaigns
Editable resources for ongoing campaigns can be found in our advanced template collection.
Hopkins Local
Hopkins Local is a firm commitment to leverage the economic power of Johns Hopkins University and Health System to expand participation of local and minority-owned businesses in construction opportunities; increase our hiring of city residents, with a focus on neighborhoods in need of job opportunities; and enhance economic growth, employment, and investment in Baltimore through our purchasing activities.
Blue Jay Tuesday
The Blue Jay Tuesday campaign was developed to build a greater community among Hopkins affiliates by encouraging them to wear blue and Hopkins gear. This fledgling effort is starting to take flight! Check out the nearly 300 #BlueJayTuesday posts on Instagram and utilize the resources below to amplify the effort in your department.
- Advanced Template: Blue Jay Tuesday Social Graphic Preview Link
- Advanced Template: Blue Jay Tuesday Digital Display Preview Link
- Advanced Template: Blue Jay Tuesday Table Top Pop-Up Banner Preview Link
- Advanced Template: Blue Jay Tuesday Freestanding Pop-Up Banner Preview Link
Hopkins Votes
Hopkins Votes provides resources and guidance to help JHU students and employees participate in the democratic process.
Previous Campaigns
Hopkins in D.C. (Bloomberg Center Opening) 
This campaign ran in the months surrounding the official October 19, 2023 opening of the Johns Hopkins Bloomberg Center, located at 555 Pennsylvania Avenue in Washington, D.C.
Behavioral Health Crisis Support Line Launch
This campaign was launched to raise awareness for new 24/7 resource that pairs behavioral health clinicians with specially trained public safety personnel to provide immediate in-person assistance to individuals experiencing a personal crisis.
JH Needs U
This campaign conveyed critical directives to support a healthy return to work and campus amid height of navigating required social distance guidelines.