Campaign & Initiatives Brand Guidelines | Johns Hopkins University

Messaging and stylistic choices can be made to tailor an aesthetic specific to a campaign. Campaign styles must align with our brand guidelines and should aim to create a unique look and feel that can scale across all necessary use cases.

Where our marks and graphics are designed for broad evergreen use, campaigns are audience-specific, typically timebound and call upon a unique look and feel within the Johns Hopkins brand for distinction. Universitywide campaigns are often geared toward raising awareness for a flagship program or commitment. It is imperative that campaign graphics and messages aid the unique campaign goal and not detract from our overarching brand.

Division-specific campaigns must be designed with consultive support from University Communications to ensure alignment across the university.

Current Time-Bound Campaigns

Ten for One Strategic Framework

Johns Hopkins’ Ten for One is the strategic framework setting out ten ambitious goals for our One University through the end of the decade.

A diagonal pattern was used to bring a distinct typographic effect to a standard brand font for the Ten for One graphic. This graphic was used in conjunction with diagonal patterns, custom number icons, and 45-degree-angled color fields. All materials to support the Ten for One campaign are produced by University Communications.

United Way of Central Maryland Campaign

Our goal is to mobilize the Johns Hopkins University community to raise awareness and critical funds for the United Way, contributing to the creation of stronger communities and healthier families within the Greater Baltimore area. Through strategic social media engagement, we aim to amplify our message and maximize participation, ensuring that every member of our community understands the profound impact their contributions can have.

Ongoing Campaigns

Editable resources for ongoing campaigns can be found in our advanced template collection.

Hopkins Local

Hopkins Local is a firm commitment to leverage the economic power of Johns Hopkins University and Health System to expand participation of local and minority-owned businesses in construction opportunities; increase our hiring of city residents, with a focus on neighborhoods in need of job opportunities; and enhance economic growth, employment, and investment in Baltimore through our purchasing activities.

Hopkins Local Assets

Blue Jay Tuesday

The Blue Jay Tuesday campaign was developed to build a greater community among Hopkins affiliates by encouraging them to wear blue and Hopkins gear. This fledgling effort is starting to take flight! Check out the nearly 300 #BlueJayTuesday posts on Instagram and utilize the resources below to amplify the effort in your department.

Blue Jay Tuesday Assets