Events

Johns Hopkins University hosts myriad events throughout the year, welcoming internal and external audiences on campus, virtually, and across the globe. Whether it’s a formal affair or casual lecture, attendees should be able to easily identify the Johns Hopkins brand in the event materials, promotion, and space.

The following resources and tools will help you plan and market an official Hopkins event.

Event Graphics

Custom event graphics can be considered for time-bound events, campaigns, and initiatives, with special consideration given to events with external or universitywide audiences. These graphics can be used on event collateral and merchandise, but are not required and should be used sparingly in combination with the Johns Hopkins University brand. Review the examples below to see if your event qualifies for a graphic. If you’re not sure where your event falls, please consult with us at [email protected]. If your event does not qualify for a graphic, please use only approved Johns Hopkins University branding elements for promotion and present the event name in type.

Event Types

Event Types

Does Not Qualify for a Graphic

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Event audience is internal and limited to a singular department or group:

Retirement parties

Professional development or trainings

Visiting speakers

Class trips

Information sessions

Networking events

Class presentations

Other similar events

Event is part of a larger series or umbrella event:

Special dinner during a larger celebration, such as Homecoming

Speaker event, as part of a regular series, like Authors & Insights

Event launching or dedicating a new center, institute, building, etc.

Event is hosted in partnership with a third-party organization:

Hopkins Night at Camden Yards

Event is hosted for employees (and their families):

Staff appreciation events

Wellness challenges

Clothing/food drives and other community service

Does Qualify for a Graphic

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Event is open to all students or the entire JHU community and promotes school spirit or community-building:

Student Affairs-hosted events, such as Lighting of the Quads, Ice Rink at Homewood, and Fall Fest

Hopkins Student Organization for Programming events, such as Hoptoberfest

Event appeals to external audiences, including the local community or professional groups:

Conferences

Symposiums

Summer camps

Lecture series

Event is universitywide or divisionwide and aligned with strategic initiatives:

Milestones

Significant anniversaries (25, 50, 75, 100+ years)

Giving days and fundraising campaigns

Alumni celebrations

Event Graphic Guidelines

When an event graphic is permitted, follow these guidelines for design and usage. The University Communications team is happy to provide feedback on your event graphic. Please submit it to [email protected] for review. Include the event graphic, or a variation, on all event communications.

Include in your graphic who or what is being celebrated and the date or year of the event.

Leverage the Johns Hopkins University color palette and typography in your graphic. Alternative fonts should be limited and used strategically.

Display the JHU logo, or a divisional equivalent, on all event communications and promotional items to signify this is an official event. The event graphic should be separated from the JHU logo by imprint area or adequate clear space. Graphic can also include text reference to “Johns Hopkins University.”

Don’t use the event graphic beyond the term of the event (i.e. outside of the year of an anniversary). If the event is recurring, the same graphic should be used each time, updated with the new date/year, to ensure consistency and awareness among your audience.

Don’t use event graphics on official stationery or in email signatures, unless special permission is granted by University Communications for strategic initiatives.

Don’t appropriate any official university logos or graphic elements, including shields and spirit marks.

Event Marketing Resources

Design Templates

Templates are available to create on-brand marketing materials for your event. You can access a limited set of free templates, including flyers, presentations, and digital signage, via Canva and Microsoft. You can request access to our Marq portal if you require advanced event templates, including nametags, invitations, menus, and more.

Merchandise

Are you planning to order merchandise or giveaways for your event? Don’t forget to build in time for licensing review. Follow the steps on our Merchandise page for easy ordering.

Rentals

When planning an event, consider using branded backdrops and signage to help incorporate the Johns Hopkins brand into the physical space. University Communications has a selection of resources (tablecloths, backdrops, pop-up banners) available for rent—contact [email protected] for more information.