Similar to Division and Unit Identities, stylistic choices can be made to tailor an aesthetic specific to campaign initiatives. Campaign styles must align to our brand guidelines and should aim to create a unique look and feel that can scale across all necessary use cases instead of relying on a stand-alone logo.

The opening of 555 Pennsylvania Avenue represents a transformative moment for Johns Hopkins University. A unique visual identity and messaging system was developed to support the opening. Reference this supplemental style guide and the linked assets below as you develop communications materials for the campaign.

Approved graphic identifiers can be considered only for enterprise-wide initiatives that are time bound. Graphic identifiers must be created in partnership with University Communications and should only be considered for temporary initiatives with specific campaign goals (ex. one month-long fundraising campaign).