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Color

House of Cards

Overview

Color is an important component of how a brand is perceived. The university color system offers options that allow for creative expression. The palette stems from an exploration of colors that appear in the buildings and grounds on our many campuses, as well as from existing color palettes belonging to our divisions.

Our university color palette is broad to allow for the appropriate expression of our brand. This does not mean all colors should be used at once. In fact, such usage is not recommended. Use good design sense and consider the tone of the message in whatever communication you are creating.

Name
Heritage Blue
PMS
288 C
C
100
M
80
Y
6
K
32
R
0
G
45
B
114
Hex
#002D72
Name
Spirit Blue
PMS
284 C
C
56
M
18
Y
0
K
0
R
114
G
172
B
229
Hex
#68ACE5

Primary colors

Johns Hopkins University has a long history with the color blue. One of our primary blue colors should always be used prominently in your designs to act as the identifying color of the university.

You may choose either blue as the signature color in your design. Heritage blue lends itself to more formal or serious applications, while Spirit blue works well in more informal or casual applications.

PMS
1375 C
C
0
M
45
Y
94
K
0
R
255
G
158
B
27
Hex
#FF9E1B
PMS
3278 C
C
99
M
0
Y
69
K
0
R
0
G
155
B
119
Hex
#009B77
PMS
285 C
C
90
M
48
Y
0
K
0
R
0
G
114
B
206
Hex
#0072CE
PMS
7406 C
C
0
M
20
Y
100
K
2
R
241
G
196
B
0
Hex
#F1C400

Secondary colors

The secondary color palette is designed to provide creative flexibility. These colors are complementary to the primary blues and were chosen to add warmth and energy to your design.

It is not required to use a color from the secondary palette.

PMS
7407 C
C
6
M
36
Y
79
K
12
R
203
G
160
B
82
Hex
#CBA052
PMS
1505 C
C
0
M
56
Y
90
K
0
R
255
G
105
B
0
Hex
#FF6900
PMS
7586 C
C
0
M
69
Y
89
K
41
R
158
G
83
B
48
Hex
#9E5330
PMS
4625 C
C
30
M
72
Y
74
K
80
R
79
G
44
B
29
Hex
#4F2C1D
PMS
486 C
C
0
M
55
Y
50
K
0
R
232
G
146
B
124
Hex
#E8927C
PMS
173 C
C
0
M
82
Y
94
K
2
R
207
G
69
B
32
Hex
#CF4520
PMS
187 C
C
7
M
100
Y
82
K
26
R
166
G
25
B
46
Hex
#A6192E
PMS
188 C
C
16
M
100
Y
65
K
58
R
118
G
35
B
47
Hex
#76232F
PMS
262 C
C
58
M
92
Y
12
K
54
R
81
G
40
B
79
Hex
#51284F
PMS
7655 C
C
33
M
72
Y
0
K
0
R
161
G
90
B
149
Hex
#A15A95
PMS
666 C
C
36
M
39
Y
2
K
5
R
161
G
146
B
178
Hex
#A192B2
PMS
279 C
C
68
M
34
Y
0
K
0
R
65
G
143
B
222
Hex
#418FDE
PMS
564 C
C
43
M
0
Y
23
K
0
R
134
G
200
B
188
Hex
#86C8BC
PMS
7734 C
C
77
M
0
Y
82
K
65
R
40
G
97
B
64
Hex
#286140
PMS
7490 C
C
57
M
6
Y
92
K
19
R
113
G
153
B
73
Hex
#719949

Accent colors

The accent palette presents a range of colors that provide additional lightness and flavor to your design. These colors should be used to highlight important features, or for visual style elements, such as illustrations and typographic accents. They should be used sparingly relative to the primary and secondary colors. It is not required to use a color from the accent palette.

Name
Sable
PMS
Black 4 C
C
41
M
57
Y
72
K
90
R
49
G
38
B
29
Hex
#31261D
Name
White
C
0
M
0
Y
0
K
0
R
255
G
255
B
255
Hex
#ffffff
Name
Double Black
C
100
M
100
Y
100
K
100
R
0
G
0
B
0
Hex
#000000

Grayscale

The grayscale palette includes any tint of PMS Black 4C between 100% and 0% (white). Double Black may be used in situations where increased contrast is required, such as text over a color field.

Example color combinations

Color palettes

Your project’s color palette will help establish the tone and express the personality traits of the university. Color palettes can be as simple as a signature blue paired with sable and white, or as complex as the project or campaign determines is appropriate. One of the signature blues should be the dominant color in your palette.

Download Your Logo Files
Refer to guidelines for correct usage