Color is an important component of how a brand is perceived. The university color system offers options that allow for creative expression. The palette stems from an exploration of colors that appear in the buildings and environment found on our many campuses, as well as from existing color palettes belonging to our divisions.
Only three colors exist for the university identity. They are: PMS 288, black, and white. No other color may be used when reproducing the university logo.
While the background for the white version can be any color, pattern, or image, the color for the logo itself must remain white.
Be mindful of the clear space when placing the logo on a photograph, in a field of color, or near other typography.
Our university color palette is broad to allow for the appropriate expression of our brand. This does not mean all colors should be used at once. In fact, such usage is not recommended. Use good design sense and consider the tone of the message in whatever communication you are creating.
Our 10 neutral colors lay the foundation for our creative products and provide a canvas for the addition of more powerful and expressive color combinations.