Shields from the university logo and the divisional logos may be used on their own as graphic elements. However, the shield must be kept intact. The book, globe, and crest of Lord Baltimore may not be altered or deleted. The shield is available in blue (PMS 288) and white and can be used in a variety of opacities, but that is the only way in which the shield can be altered.

For instances where space is limited or the division or interdisciplinary group’s name is presented elsewhere prominently on the design, the shield tag can be considered. This element must be used in conjunction with the division or interdisciplinary group’s name in type or the primary logo.

These illustrated patterns were created by the Johns Hopkins University Communications office in 2022 for enterprise-wide use to offer shared visual assets across all divisions. These patterns represent the four words rooted in our logo architecture: research, world, excellence, and community.

INTENDED USE:

• Background image
• Environmental accent graphics (ex. wall murals)

CUSTOMIZATION:

• Colors can be changed to approved brand colors; primary blue colors are encouraged.
• Stroke weight can be adjusted as needed per application (ex. stage display backgrounds require thickening the stroke for visibility), but stroke weight should remain subtle in application so as not to complete with layered elements.

Original textural photographs are encouraged to bring authenticity and color into your design.

Icons should be used to aid communicating key words or topics. Icons are not logos and must not be used in conflict or in place of official logos. This collection continues to grow. Contact University Communications for the working collection in advance of files being added to this site for direct download. You can also create additional icons in this linear style or tailor similar icons from fontawesome.com. Heritage Blue is preferred as a base color and spirit blue can be used for accents. Avoid gender-specific details on human figures.

The Baltimore and Washington, D.C. illustrations shown here are not intended to be used as a singular identifier, but rather work as an illustration that can be incorporated into a layout with supporting text and official branding elements.

Artist Credit: Cai Sepulis

This set was commissioned by the University Communications office. Where it is not required to credit the illustrator when using on promotional items, artist credit should be included for editorial use.