JH Needs U Campaign
Back to Campus
Department Responsible: University Communication
Goal: Convey critical directives to support a healthy return to work and campus during the COVID-19 pandemic
Audience: Johns Hopkins University students and staff
Deliverables & Design Thinking: Launched in 2020 and continuing through 2022, this campaign featured:
- Campaign look and feel (featuring the use of Heritage Blue and secondary orange as an accent, a custom icon set, mascot imagery of Jay wearing a mask, and Blue Jay wings to represent standing 6-feet apart)
- Semi-permanent environmental branding (extensive outdoor banners, signs, and window installations on the Homewood campus, targeting high-traffic areas)
- Flyers, posters, and digital signage
- Marq templates (available for additional campus locations to tailor signage as needed)
Outcome: The JH Needs U campaign was one of the first centralized campaign activations that successfully decimated ready-to-use and editable resources across the entire university.
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