Johns Hopkins is among the most trusted brands in the world. Amplifying and protecting this brand is our shared responsibility to preserve our preeminence in education, patient care, and innovative discovery.
Where Johns Hopkins’ organizational structure is complex and includes many divisions, academic centers, and individual units, it is essential that we all align to our shared guidelines to promote a clear and consistent brand.
Our Johns Hopkins University primary logo is our highest and most recognizable mark. Where additional logos exist within our brand architecture, they each represent specific sub-brands under the university umbrella. With a growing number of collaborative efforts across our ecosystem, our primary logo continues to serve as the overarching brand that represents all corners of the University. As such, when in doubt, use the primary Johns Hopkins University logo in your communications.
While the primary university logo is the core of the Johns Hopkins University visual identity, additional assets are available to support creativity and distinction. Each level of our brand architecture has its own unique purpose and, therefore, its own guidelines.
University
Our Johns Hopkins University primary logo is our highest and most recognizable mark and represents all corners of the University.
Division Logos
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Each of our ten official divisions have logos combining the university or a division-specific shield with the Johns Hopkins name and division name.
When it’s strategically necessary to include your unit’s name near the university or division logo, you are required to use an official unit lock-up. Our official lock-ups use a consistent hierarchy and typographic styles to present a unified look across the enterprise.
University Marks
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University marks are supporting elements, each with its own use cases and guidance. These marks uniquely articulate our brand and are limited in circulation to preserve their intended purpose.
Graphic Elements
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Graphic elements including patterns, icons and other visual elements provide shared visual vocabulary that can be applied across the entire university supplement consistency in our communications.
Secondary Graphics
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Secondary graphics are designed to be just that—secondary to our primary logo and official marks. These graphics are typically created by individual units and must never be used in place of an official logo.
Athletics
Athletics Logo
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The Johns Hopkins athletic logo is reserved for use by the Department of Athletics. Use is prohibited in communications that promote non-athletic activities and entities.
Athletic Lock-Ups
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Athletic lock-ups represent individual team sports and clubs use a consistent hierarchy and typographic styles to present a unified look across all of Athletics.
Athletic Marks
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Athletics marks are supporting elements, each with its own use cases and guidance. These marks uniquely articulate our brand and are limited in circulation to preserve their intended purpose.
