Co-Branding
Johns Hopkins University promotes external partnerships and interdisciplinary collaboration across divisions, departments, and units as part of our One University commitment. Successful co-branding of these partnerships should always uphold Johns Hopkins’ brand identity and recognize external partners appropriately.
Internal Co-Sponsorship
There may be instances when multiple divisions or units are involved in an event or initiative as partners or co-sponsors. To avoid redundancy in the design and provide clarity to our audiences, the Johns Hopkins University logo should be used with the unit or division names listed separately in the text. You cannot use more than one division logo, unit lock-up, or interdisciplinary lock-up in the same design space, including on merchandise and apparel, nor can you combine multiple unit names into one unit lock-up.
External Co-Branding
Johns Hopkins often partners with external organizations such as businesses, nonprofits, and other institutions. As such, it’s important to use the Johns Hopkins brand correctly to represent the university’s role in these partnerships. In all instances, it’s best practice to use our most recognizable and trusted mark, the primary Johns Hopkins University logo, rather than a division logo or unit lock-up, to represent the institution in partnership with another local or national entity. Only one Johns Hopkins logo may be used at a time. If two divisions or units are equal partners or sponsors of an external event, then the primary Johns Hopkins University logo must be used and individual units may be recognized in text. When serving as the point of contact for co-branded event communications, it is your responsibility to ensure the correct files are shared and brand guidelines are followed.
JHU as the Lead
Prioritize the JHU brand and utilize brand resources. Any promotional materials should be produced by Johns Hopkins University.
Place supporting partner logos or names in black or white along the bottom of the communication. All logos must be high-resolution and have a transparent background. If the partner logo appears blurry, it may not be used and the partner’s name must be listed in text.
You must have permission from external partners to use their mark(s).
JHU as an Equal Partner
Use the JHU logo with adequate clear space and in equal proportion to partner logos. All logos can appear in full color, in accordance with respective brand guidelines.
If promotional materials are being created by the external partner, you must provide the proper JHU logo files and refer them to brand.jhu.edu for usage guidelines. Do not create a lock-up graphic that combines co-branded logos—instead, official logo files must be used individually, as provided. It is encouraged to separate the JHU logo from a co-brand logo with a dividing element like a line or X.
Unit, interdisciplinary, and location lock-ups are not permitted to represent the university in these partnerships.
JHU Recognized by a Third Party
Use of the JHU name and marks by third parties is strictly prohibited without prior written permission from authorized representatives of Johns Hopkins. Contact [email protected] for permission and refer to the Use of Name guidelines for more information.
If permitted, you must use the JHU logo in a context that recognizes the formal relationship between the university and third party. For example, “Sponsored by,” “Presented by,” “Clients include,” etc.
Athletics
For guidelines on external partnerships and sponsorships involving Hopkins Athletics, please contact Cortlandt Carter, Director of Partnership and Sales, at [email protected].