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Introduction

The Johns Hopkins University name and marks are some of our most important assets. They immediately identify us as one of the world’s leading research universities. All members of our university community have a responsibility to protect and promote our brand in a manner consistent with our reputation of academic and research excellence.

The Johns Hopkins Trademark Licensing Program helps protect and promote our brand by ensuring that the public can properly identify and associate the university’s name and logos with officially licensed products that have been approved by the university. The university requires that all members of the university community (faculty, students, staff, and alumni), as well as all external manufacturers and vendors, obtain approval before producing any product that displays the Johns Hopkins name or logos.

In addition to these licensing guidelines, please review the university branding guidelines and use of name guidelines for more specific information regarding use of the university name and logos.

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Refer to guidelines for correct usage